Jefferies analyst Peter Misek today noted that Apple is preparing for a television-related media event in March 2013. Misek does not believe that Apple’s rumored television will be released at the event, but he has suggested that Apple is preparing for that eventuality by launching an SDK to provide developers with a way of creating apps for the existing Apple TV set-top box.
Channel checks indicate Apple has a product event in March that is Apple-TV related (possibly an iTV SDK introduction). We think a Sep/Oct iTV launch is being targeted.
Misek believes Apple will launch its television set later this year, in the 42″-55″ size range with prices starting at $1500. There have also been fresh rumors today of Apple’s potential acquisition of German TV maker Loewe.
Update: The Loop‘s Jim Dalyrmple has stated there will be no March event.
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